Which Video Hosting Platform Should Your Business Use
We have so many options to choose from when it comes to deciding which video hosting platform to use. We could upload every video we make to each platform but that would be a waste of our valuable time. Instead, we need to decide which service to use and why. As a video marketing agency, it is important that we use the right platform for each of the videos we create.
In this blog post, we will take a look at some of the option that you have available to you. We’ll discuss why it is sometimes better to use other services than Youtube.
Monthly Audience: 1.5 Billion
Youtube will likely be the first video hosting platform you think of when wanting to share your videos. With 1.5 billion views per month, it is no wonder that it makes the top of this list. Youtube doesn’t set a limit for the number of videos you can upload. This is especially beneficial if you create a large number of videos.
If you are planning to make money through advertising on your videos then Youtube is the video hosting platform to use. However, if you are using video to market your business then there may be more suitable options to choose. Engagement rates on Youtube are also very low so it is hard to drive traffic back to your website.
Monthly Audience: 280 million
Cost: Free – £40pm
Vimeo has long been seen as Youtube’s white-collar cousin. Although there is a free account (more on that later) it only provides you with 500MB per week. That’s not a lot if you plan on uploading high-quality 4k. You do, however, have the ability to lift that limit by paying a monthly subscription.
Video Hosting for Business
We recommend this next options to the clients that we work with. Wistia provides a free trial but ultimately you must pay to use their services. There are no free accounts. We choose this platforms for the level of customisation they give us.
Unlike Youtube or Vimeo. Wistia isn’t a place to send your viewers to watch your videos. You need to bring the videos to them by embedding them in your website or social media accounts. The great thing about this is that Wistia provides metadata so that your video ranks for your website. On the other hand, trying to rank your videos on Youtube puts them in direct competition with your website.
One of the features we like the most is ‘timeline actions’. This tool allows you to make your videos interactive by placing calls to action within them. You then have the ability to integrate existing services like Hubspot, Mailchimp or Zendesk.
There are many more features that you can check out on their website.
Similar sites to Wistia
Video Hosting on Social Media
As part of your marketing strategy, I would suggest using these platforms to host your videos, just not exclusively. You should really be using one of the websites mentioned above and then sharing that content either simultaneously or on a time delay. There are benefits to uploading content to your social media accounts rather than embedding, for example, Facebook’s autoplay feature.
Hosting your own videos
Read our blog post about why we think you should never host videos on your on site.