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10 Free Tools to ace your Marketing Strategy 3rd October 2017

10 Free Tools to ace your Marketing Strategy

Tools to shape your marketing strategy

If you are just starting out in the business world then you might not have the money to devote to your marketing strategy.

While focusing on getting your business up and running, one thing you shouldn’t overlook is marketing. What’s a business without customers? Fortunately, there are a number of free tools at your disposal to keep your marketing on the right track.



1. Use HubSpot CRM for your Customer Management

Hubspot is a customer relationship management tool (CRM) that is fantastic for small businesses. They don’t offer a trial version of their software. When you sign up you receive the full app allowing you to manage your clients with ease.


With HubSpot, you can track your tasks, create pipelines, store contacts and much more. There are so many options available to automate tasks to make your marketing strategy a breeze. When you are ready to grow your business you can purchase the pro version of their sales platform.

HubSpot has a massive library of educational videos to teach you how to get the most out of their software.



2. Use Asana for all your project management needs

Asana is a project management tool that is free for up to 15 members of your team. So you should have enough room for all your staff if you are just starting out. Asana allows you to create tasks for multiple projects and tracks their progress. Each team member involved in the project can be added to view the progress, access files and view due dates.



3. Use Google Analytics for all your analytical data

Google Analytics is one of the most powerful tools available to develop your marketing strategy. As with most of their other tools, Google Analytics is free to use. It’s not the easiest tools for beginners to use, there are definitely some analytics tools with better user interfaces. However, you’re not going to find a more powerful tool that’s free to use.

With Google Analytics you can track all visitors to your site and view invaluable information like location, device, gender etc. There are also some more advanced features like A/B testing available to use. Connect your Google Adwords and Search Console accounts to your Analytics to get better data.

Like HubSpot, Google also provides educational videos on how to use the Google Analytics dashboard.


4. Use Buffer for your Social Media Managment

Buffer is a great tool for automating and streamlining your social media channels. As a business owner, you should already be harnessing the power of social media in your marketing strategy. With Buffer, you can achieve next level SMM.

Buffer allows you to connect multiple social media accounts to your dashboard. From here you can schedule posts across each channel and analyse the success of each of these posts. By queuing posts you’ll save yourself countless hours. You should also install the Buffer extension if you are using chrome. This tool allows you to share posts on the fly across your connected social media channels.


5. Use Hotjar for your website heatmaps

Hotjar is a customer tracking application and their free plan is insanely good. If you want to understand how your customers interact with your website this tool is a must.

The benefit of Hotjar is that you can see exactly how users are interacting with your web pages using heatmaps. You can switch between mobile and desktops views to see how interaction on your website differs for each device. Using their recording feature you can view how an individual user navigated through your website. With this information, you can enhance your website to provide a better user experience. Hotjar also provides the ability to set up funnels to see exactly where visitors are dropping from your site.



6. Use Harvest to manage your time

Harvest is a free tool for marketers that value their time. With this app, you can track your time spent on each project or task, assign an hourly rate, produce time sheets and invoice clients. You also have the ability to track your time for fixed budget and unpaid work. You can then correlate the value of your time with the cost of your services to make sure you’re not underpricing yourself.


7. Use Slack to keep all the members of your team in the loop

Slack isn’t much use if you don’t have any staff but for teams that do, Slack keeps everyone on the same track. As a business owner, you can create channels for each different department, team or project. Have a general discussion with all your staff or have a private channel with upper management.



8. Use SurveyMonkey to capture customer feedback

SurveyMonkey is a free survey tool that you can use to capture data from your customers. Use it in your social media marketing, retargeting or follow-up conversations. Collect valuable data from customers who have purchased services or products from you to develop your future marketing strategies.



9. Use MailChimp for Email Marketing

Email marketing is far from dead. It might be dying in the social sphere but it’s still fighting fit in the business world. With MailChimp, you can create email marketing campaigns and ads. You also have the ability to track what percentage of people have opened your email and interacted with it.



10. Use Zapier to connect all of these tools

Streamline your workflow with Zapier. This app allows each tool listed here to communicate with each other. Save yourself time by linking HubSpot to Asana to create a project for each new client and connect Asana to Harvest to create timesheets for new projects.